Fashion of the Jazz Age
After the war, there was a significant shortage of supplies including fabric in France. The French government encouraged banks to give loans to the major fashion companies. Within three years, the french fashion industry employed over 250,000 workers.
As seasons changed, so did social events. In the 1920's keeping up with the latest fashion was a must in order to impress others. The higher the social rank one had, the more clothes were needed to meet social demands.
Here is one of the many mail orders
Here is a French clothing store
The Demand For Fashion
Mail orders for women become a fast-growing business. These companies allowed the everyday woman to have fashionable clothing at affordable prices. The mail orders promised to send the clothing within a matter of days. This also increased the demand for fashion